egg packaging experiments

The first 3 pictures are of my egg packaging before and after the test we had to go through which consisted of having a heavy text book dropped on the our packaging and seeing how long the egg took too break my egg lasted 5 drops. 

These were other picture of people in the classes egg packaging and how they ended up looking, some of the designs didnt work aswell as others did, I think the more box looking packaging worked better for the eggs as they were the packaging that lasted longer. 

Record Label Logo Analysis

Def Jam 

Def Jam Recordings is an American record label, focusing predominantly on hip hop and urban music. Def Jam is owned by Universal Music Group and operates as a part of The Island Def Jam Music Group.

In 2012 Def Jam recordings became the number-one rhythmic label, for having 7 #1's, from Rihanna, Kanye West, Jay Z, Neyo and Justin Bieber

Def Jam was founded by Isaac Rowlatt-Harrod in his dorm room at New York University and its first release was a single by his punk-rock group Hose.

I like the Def Jam logo because it gives off the urban feel that the label focuses its music on, this is done by the spray paint effect. It looks like the logo has been created using a stencil and then spray painted quite roughly as there is drips coming from it and there is sprays around the edges. Although the logo does give the impression that the technique that they used was handmade but in actual fact it does look like it has been done digitally, maybe using Photoshop.

I think the logo has been created in black and white because the black bold writing stands out against the white back ground. I think because the font is bold also helps the writing stand out, you would be able to see what it says from a distance. I like the fact that the D & the J are bigger than the other letters, i think that if you were to take the other letters away the record label would be able to use the DJ as a simple version of their logo.

Ministry Of Sound

Ministry Of Sound London, referred to as simply Ministry Of Sound or MoS is a record label but also as a nightclub based in London. Ministry Of Sound has a network of international offices in Australia, Germany and the United States. 

Its record label was first established in 1995 with the release of 'The Annual'. The Annual went onto sell over 160,000 copies and paved the way for a now-global label with over 50 million dance albums and singles sold to date. 

Ministry Of Sound remains an independent label, and continues to deliver albums and singles. In January 2006, the company purchased record label Hed Kandi from The Guardian Media Group and plans to continue maintaining the group. 

The logo for Ministry Of Sound gives of a British vibe because of the crown on the top, this also gives the logo a more official and governmental effect. The way the logo is set up is very modern, i like the way the 3D gate looking feature in the middle is the main focus of the logo. The writing around the outside is in a black background to make the white text stand out against it, the text is in capital letters which makes it stand out more. The logo has been created in many different colour schemes, each album has been had a different logo on it, they change the effects and the colours, i think this is a good way to ensure each album they release looks more interesting and appealing to the target audience. That idea would definitely be good if you were a record label who has an artists that brings out a lot of albums so would be something i would consider using in my CD packaging. 

Whats the point in buying a cat when you'll just end up having to watch it die?

Coningsby Gallery

30 Tottenham Street
London
W1T 4RJ
United Kingdom

Hubbawelcome is a new collective of contemporary artists based in East London, formed by Chris Mundy and Greg Lockhart. Their work is inspired by online culture and the psychology of growing up in modern day. 

With a particular interest in social media, their pieces exhibit themes of loneliness, isolation, compulsion and death. Hubbawelcome create prints, animations and installations by collecting fragments of online culture and reconstructing them using repetition and grids. Their pieces are bold and single minded and colourful- appearing almost like ads for obscure products. They site artists David Shrigley, Andy Warhol, Banksy and Steve Power as influences. 

Having contributed to various group shows at galleries across East London including: the season ticket, the old Shoreditch station, the Hackney long white cloud and high roller society and Clerkenwell design week. Hubbawelcome previewed their first solo show 'whats the point in buying a cat when you'll just end up having to watch it die?' at the Coningsby Gallery on July 4th 2013.

D&AD New Blood Exhibition

D&AD
Britannia House
68 - 80 Hanbury Street
London
E1 5JL






Background:

In 1962 a group of designers and art directors come together to celebrate creative communication and raise standards within their industry. 
Amongst the group are David Bailey, Terence Donovan and Alan Fletcher. They called themselves British Design & Art Direction and the following year they created their first awards event. By 2011 the British Design & Art Direction has grown mightily, but slimmed down its name. Now D&AD its members represent the creative, design and advertising communities, not just in Britain, but Worldwide. 

In 2012 D&AD celebrated their 50th year anniversary. 

The New Blood Exhibiton is open to the public, it also targets graduate students stating that they can take part in many different events during the festival. The festival includes events such as: workshops, tours, talks, face offs and pub quiz's. 

billie jean analysis

Context

This piece was made by Billie Jean, he lives and works in Leytonstone in East London. His artwork is everywhere, trainers, books, music cd's and fashion are some of the markets his work used to promote. This pice of work has been used it seems to advertise nike trainers. The piece is a biro drawing designed on graph paper. It gives the effect of doodles,theres a lot of small detail and even some type. I chose to analyse this piece because i think the biro technique he has used would be good to experiment with as you can get a good effect off of it and it easy to make bold lines and shade with. 

Meaning

It was really hard to find information about Billie Jean the only thing i could find was some basic information, but i did find his personal website, on which found several pieces of work that he has also made. It is clear from his work that he is an illustrator, this piece has a theme of sport, all the little details mostly link back to sport and this would link in because the main feature is a trainer. The artists inspiration has clearly come from a trainer made by nike, he's used it as his main focus and worked around it but keeping it as a focus point on the page which is why it could be central on the page. I think this piece could definitely be used for an advertisement its eye-catching and unusual and would therefore attract people to it. 

Aesthetics

The artist has used a blue biro and created the piece on graph paper, i think the artist has used the biro lightly before making any bold harder lines, to plan out everything first. I think the artist has used to graph paper to make it look more like doodles because he hasn't used the graph paper as a guideline for his drawings.The artists uses the different shades he can create using the 1 biro to add shading the different shades of blue add more detail to the piece. I rethink the fact the artist has only used 1 colour makes the piece look more effective and more interesting to look at. The artist has coloured some of the shapes in which make the bolder than some of the others that haven't been shaded in, this just gives the piece more detail. The doodles have been overlapped the artist hasn't left that much space on the page free this makes the page look busy but its also what makes the piece effective. 

Personal response

I chose to look at this piece of work because i think the technique that the artist has used is really interesting and he has produced a really bold and eye-catching piece of work using it. I think this piece would be perfect for advertising and i think this why the piece was produced. When i first saw the piece i thought it was just doodles, but after looking closer it becomes clear how much detail and thought the artist has put into it. I like the fact that the artist has created the piece on graph paper it makes the piece more interesting to look at because its not just a plain white background. The blue biro is effective and works well against the graph paper. The work has inspired me to make a biro piece myself, i will include symbols and shapes that link to the artist i have chosen. 

ian wright in-depth analysis

Context

Ian Wright designed this piece of work he studied at Goldsmith's college in London and received a bachelor's degree in graphic design from the london college of printing. In 1981 Ian wright set u[p his own studio. Ian wrights's  reactive approach to illustration has resulted in a fresh and constant updating of his work into new creative directions, including testing new developments in technology and mixing up techniques and materials, whilst creating his unique visions. This piece is made from different materials and is a collage. This piece shows Ian Wrights passion for music. I chose to analyse this piece because it is a collage and i think the way the Ian Wright has used his materials works well. 

Meaning

I found the artists personal website and looked at his other pieces of work that were on the internet. I also looked at the artist on wikipedia to gain more background information about him and the work he has done previously and what inspires him. From this it was clear the artists has a passion for music and this is portrayed in some pieces of his work. I couldn't find the title of this piece of work but i think has been made as a series of pieces. The work show an old style radio i think the artists has used this because it shows the stereos he would have been around when he was younger, so his childhood has influenced his work. 

Aesthetics

The artists seems to use pieces of paper, i think this could have been tissue paper, cartridge paper and also certain parts of the piece have shiny bits of paper which makes the piece more interesting as it is not all one plain colour it gives the piece a unique look. I think the thought process behind the piece took a lot of time the artists has had to think about the positioning of the different kinds of paper and the colours they use, he's also had to think about the positioning of the pattern within the main piece, he could have planned it out before he started on the piece of paper he used. I think the artists would have also completed the outline of the piece before and then filled in the middle afterwards. The artists use of colour is quite dull he uses a dark yellow colour for the majority of the piece, using other colours such as blue, red and an olive green to create the app terns and the shape of the speakers inside. The black outline makes the piece looks bolder, this also gives the sense of shading in the piece. 

Personal response

I chose to look at the piece because it caught my eye when looking at collage artists, I think the piece is effective it reflects the artists himself and shows his background and passion for music. I like the way he used colour because the different shades and the black gives the effective of shading. The work has inspired me to try the same technique myself but i don't think i would have the skill to add the detail into the piece like the artist has shown. 

Maricor/Maricar in depth analysis

Context
This piece has been created by Maricor/Maricar they are the 'makers of things assorted'. Embroidered illustrations, lettering, animation and design are all things they create. They work from Sydney, Australia. This piece is made of embroidery, its a stencil of the word 'sale' and around the word has all been stitched using different shades of red thread. This piece seems to have been created to advertise a sale, this could be seen on posters, flyers or billboards. I chose to analyse this piece because it involves the use of embroidery.

Meaning
I researched into the artist looking at the piece of work that have been created i also looked at their profile on such websites as twitter, blog-spot and also their official website. It was hard to find some background information on the artist as their profiles didn't give much away. The pieces of work i looked at seemed to all use embroidery, some of them were embroidered illustrations and text that could have been used on clothing. This particular piece of work is clearly being used to advertise a sale but for what is unclear. The pieces of work that include text may have a deeper meaning as the illustration could mean something different to what the text says or the text could have a double meaning. I think the artist has found inspiration from simple embroidery and has changed it and made improvements to make them into interesting pieces of artwork.

Aesthetics
The artist has used a dark material onto which the piece has been embroidered on using different shades of red thread. The font of which sale has been written in look like a bold script font that has all the letters joined up which makes it look like handwriting. I think the artist would have had to plan the lines and directions on the material first as well as marking out the positioning of the word sale before being able to start the embroidery. The use of the different shades of red on the thread against the darker material ensures the embroidery stands out so you can see it clearly from a distance. The piece is simple but bold and is eye catching and for an advertisement is perfect. The use of lines and font in this piece of work are key as it changes the way you look at the piece, the lines create the detail in the embroidery.

Personal response
I chose to look at this piece because the artist uses embroidery and also because the piece is effective yet simple. My first reaction to the work was that the embroidery was just loads of lines but when you look closely it becomes obvious that the artist has included a lot more detail than is originally obvious first glance. I like the artists use of colour in the piece of work it is clear that it has been thought about as the 2 colours compliment each other. The work has inspired me to try embroidery myself although i don't think i will be able to recreate a piece with as much detail as this piece includes.