Aesthetics- Artitst uses bright colours in the background which makes the white bold text stand out on top of it. Also the ice cream flavour relates to the colours the artist has used on the ice cream packaging. The advert illustration looks very cartoony it doesn't look realistic. It looks like it was made digitally with the ice cream being taken as a picture and edited into the piece. Theres no big spaces in the advert all spaces are filled with even a small illustration, but it still looks simple as there isn't too much going on. I think the size of the objects fill the space up effectively and makes it eye-catching.
Context- This piece is made to advertise Ben and Jerry's ice cream, its very modern in the way its been produced because its clear that it has been created on probably photoshop or illustrator and the ice cream photo has been taken on a camera and been imported into the piece. I think this piece would be found on a poster to advertise or a magazine advertisement.
Meaning- The text that is on the top of the advert links to the illustration below it, I think they are talking about the chunks in there ice cream because Ben Cohen has ageusia and so relied on mouth feel which influenced the companies trademark of chunks been added to their ice cream. I think this piece is a digital creation and is portrait so more space would be available to fill. The piece if based on their ice cream and the fact they have chunks included chunks in it.
Personal Response- The work look fun, theres not too much going on it although it is eye-catching and bold. It's clear straight away that the product being advertised is ice cream as although the text is the first thing you look at the picture of the ice cream is quite big so also stands out. I like the piece because it includes realistic things but in a fictional way. You can also tell straight away that the ice cream is Ben and Jerry's because of the logo thats on the side of the piece and the logo on the ice cream tub. I like the way they've shown the real product rather than carrying on the theme of the more cartoon approach and creating the product in that way.
No comments:
Post a Comment