Maricor/Maricar in depth analysis

Context
This piece has been created by Maricor/Maricar they are the 'makers of things assorted'. Embroidered illustrations, lettering, animation and design are all things they create. They work from Sydney, Australia. This piece is made of embroidery, its a stencil of the word 'sale' and around the word has all been stitched using different shades of red thread. This piece seems to have been created to advertise a sale, this could be seen on posters, flyers or billboards. I chose to analyse this piece because it involves the use of embroidery.

Meaning
I researched into the artist looking at the piece of work that have been created i also looked at their profile on such websites as twitter, blog-spot and also their official website. It was hard to find some background information on the artist as their profiles didn't give much away. The pieces of work i looked at seemed to all use embroidery, some of them were embroidered illustrations and text that could have been used on clothing. This particular piece of work is clearly being used to advertise a sale but for what is unclear. The pieces of work that include text may have a deeper meaning as the illustration could mean something different to what the text says or the text could have a double meaning. I think the artist has found inspiration from simple embroidery and has changed it and made improvements to make them into interesting pieces of artwork.

Aesthetics
The artist has used a dark material onto which the piece has been embroidered on using different shades of red thread. The font of which sale has been written in look like a bold script font that has all the letters joined up which makes it look like handwriting. I think the artist would have had to plan the lines and directions on the material first as well as marking out the positioning of the word sale before being able to start the embroidery. The use of the different shades of red on the thread against the darker material ensures the embroidery stands out so you can see it clearly from a distance. The piece is simple but bold and is eye catching and for an advertisement is perfect. The use of lines and font in this piece of work are key as it changes the way you look at the piece, the lines create the detail in the embroidery.

Personal response
I chose to look at this piece because the artist uses embroidery and also because the piece is effective yet simple. My first reaction to the work was that the embroidery was just loads of lines but when you look closely it becomes obvious that the artist has included a lot more detail than is originally obvious first glance. I like the artists use of colour in the piece of work it is clear that it has been thought about as the 2 colours compliment each other. The work has inspired me to try embroidery myself although i don't think i will be able to recreate a piece with as much detail as this piece includes.