Sunday 10 February 2013

in depth typography analysis

Anna Garforth 'Grow'



Context
The artist that created this piece of work is Anna Garforth, she's a London based artist who captures the aesthetics of nature and transforms the world around us. She practices illustration, design and craft in  her work. She has worked and exhibited internationally working with big brands, creative agencies and independent clients in  locations such a Hong Kong, the UK and Holland. She lives in East London and currently work at The Plant, a branding and design agency in Old Street. The piece of work is Typography which has been made out of moss on a wall.

Meaning
The title 'grow' is what is written in the piece but i also think it has been used because the moss grows and is a play on the word. I looked through Anna Garforths's official website and saw all her other pieces of work. This piece of work is a typography design piece as it would have been planned as its not something that could've happened naturally.

Aesthetics
In this piece the artist has used a wall and moss to create a typography piece. I think the artist would have had to plan the writing and growth of the moss as it is only the word written with moss. I think she would have had to use a stencil of some sort and use something to stop the growth of the moss anywhere except where it needed to be. The grey dull wall makes the green of the moss stand out alot, i think the scale the piece is on as it is quite large also effects the way its looked at. I think the font in this piece show the neatness and quality of the lines.

Personal Response
I chose to look at this piece because for my exam im looking at typography, when i first saw the piece of work i thought it looked very unusual and unique, as it is not something you would usually see on a wall. I dont dislike anything about this piece of work infact i think i would like to do something similar to it because i think it is a really nice outcome. I havent seen any similar work by artists although quite a few artists do use grafitti for typography on walls.

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