Thursday, 14 February 2013
Matt W Moore Typography Analysis
Context
Matt W Moore created this piece of typography work, he's the founder of MWM Graphics, a design and illustration studio based in Portland, Maine. Matt works across disciplines, from colourful digital illustrations in his signature 'Vectorfunk' style, to freeform 'Watercolour Paintings', and massive 'Aerosol Murals'. MWM exhibits his artwork in galleries all around the world, and 'Collaborates' with clients in all sectors. Matt is also the Founder of 'Core Deco' and Co-Founder & Designer for 'Glyph Cue Clothing'. The piece is a typography piece on the alphabet. He was born in 1980 and graduated from Maine college of art in 2005 with a BFA in Graphic Design & New Media, but has also attended Boston University, Savannah college of art and design, and Rhode Island school of design for other courses of study.
Meaning
I looked at several websites which contained information about Matt W Moore and from them i found out about other business's and work he had partnerships in and looked at them websites too. I think the idea of this work was to use bright colours and different shapes to create the alphabet this work is different and makes the normal alphabet more interesting to look at. The title of the piece is 'Alphafont2' so it tells us that the piece is going be on the alphabet and look at different fonts. It seems he's trying to represent the alphabet in a fun and colourful way.
Aesthetics
I think he could have used photoshop and illustrator to create this piece as it does look very digital as all the lines are straight and smooth and all the shapes are the same. The letters have mostly all been layered and include different shapes and colours to make each letter unique. You can clearly identify each letter although they are all abstract. His use of colour makes the piece interesting to look at and would be eye catching from a distance, i think this piece would be good if it was used on an education poster.
Personal Response
I chose to look at this piece because I'm looking at typography, I think this piece is bright and colourful and obscurity of the alphabet using over lapping of shapes and colour. Some of the letters would not make sense out of context and would not be able to identify them but in the piece you can clearly identify each letter. I like the brightness of the piece is and the theme reminds me of the 90's, I think some of the letters could be seen on shop signs, leaflets
and logo's. I think i will look at the alphabet and the different fonts, colours and shapes you can include in to it, i think the obscurity of the letters would also be something to develop.
The letter T from this piece reminds me of the tetris game with the square blocks and colour.
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